As a business owner, you know that generating leads is critical for sales. But it's not just about generating those leads, it's about converting them into sales and ultimately recurring revenue.

That's where LeadDec comes in. LeadDec is a powerful tool aiding in lead generation and management that can help you boost your sales. In this blog post, we'll discuss 5 of LeadDec’s key features that can help you convert more leads into sales.

Lead Scoring/Prioritisation

Lead scoring is the process of assigning a score to each lead based on their level of interest and engagement with the business. Prioritising your leads can help you focus on identifying the key leads from your campaigns and targeting them first.
For example, if you put out an organic post on instagram offering a discount when they DM a certain word or code, you can use the filter in conversations to just answer instagram messages first as these contacts will probably be the most interested.
Or, when it comes to paid ads you could use the hot lead automation to narrow it down. When a new lead comes in they get an automated message, while those who are less interested may ignore this message, the ones who reply, will get moved into a separate pipeline stage, ‘hot lead’, so that you can handle those first.

Email Campaign Builder

Email marketing is a powerful tool for converting leads into customers. With LeadDec's email campaign builder, you can create custom email campaigns that are tailored to your target audience. You can create email templates, design your emails, and even set up automated email campaigns that will be sent out based on certain triggers. This will help you stay in touch with your leads and keep them engaged with your business, increasing the chances of conversion.
In the campaigns you will also be able to see detailed statistics of how many people have, unsubscribed, opened the email, clicked on the link etc. which can help you highlight what types of emails do well for and what ones could be updated.,
You can use the tag feature to create ‘smart lists’ based off contacts stage in the buying journey, e.g. “no purchase” smart list would let you send out an offer to retarget cold leads. 

Lead Nurturing

Not all leads are ready to buy right away. Some leads need more time to make a decision, and that's where lead nurturing comes in. With LeadDec's lead nurturing feature, you can create custom campaigns that will help you build relationships with your leads and move them through the sales funnel. You can send them relevant content, invite them to events, and even offer them special promotions that are tailored to their interests.
With LeadDec’s tagging feature you could have separate nurture sequences for different offers to make sure all your follow ups can be automated but still specific.
LeadDec all-access membership also gives you templates ready to go in your account with a lead nurture funnel already set up. It is completely ready to use but can also be edited to suit the brand of the business.

Split Testing

Measuring and optimising the performance of your marketing campaigns is key to maximising their effectiveness. With LeadDec's split testing feature, you can test different versions of landing pages, emails, and other marketing assets to see which performs best. By measuring the results of these tests, you can identify which changes have the biggest impact on conversion rates, and make data-driven decisions about your marketing strategy.
When split testing a landing page you can run them both in one pipeline and show the conversion percentages for each. This would be good if you have two completely different concepts in mind, or just wanted to change one detail in each.
It is useful to use a split test to show what your audience resonates with rather than what you think works as it is best to measure and follow the numbers.

Automations

Automating your marketing and sales processes can save you time and help you close more deals. With LeadDec's automation feature, you can create custom workflows that automate repetitive tasks, such as lead assignment, lead nurturing, and email follow-up. This frees up your sales team to focus on closing deals, while ensuring that your leads are always being properly nurtured and engaged.
Automations can and should be personalised while also being generic, for example when sending a message to new leads you can highlight that you are grateful that they asked for more info, ask them what their fitness goals are and also use the custom value feature to ensure that the message addresses them by name.

In conclusion, LeadDec is a powerful tool that can help businesses of all sizes boost their sales. By effectively using its lead scoring, email campaign builder, lead nurturing, split testing, and automation features, you can maximise your marketing efforts and convert more leads into paying customers all in one place. 

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