0:00 Introduction
0:44 Lead Capture - Landing Page Conversions
2:42 Lead Magnet - Pipelines & Automations
4:23 Segmentation - Separation for Personalization
6:00 A/B Testing - Fine Tune the Content
-------------------------------------------------------------------------------------------------------
In this video, David shares four powerful strategies for maximizing your LeadDec CRM and generating more leads for your business. 🤝🚀
💻📈 The first strategy is all about Lead Capture - Landing Page Conversions. David explains how you can optimize your landing pages to convert more visitors into leads and increase your overall lead generation efforts. 💻📈
🎁🤖 Next up is the Lead Magnet - Pipelines & Automations strategy. David shows you how to create irresistible lead magnets and set up automated pipelines that will help you attract and convert more leads with less effort. 🎁🤖
🎯👥 The third strategy is Segmentation - Separation for Personalization. David explains how you can segment your leads based on their interests, needs, and behaviors, and use this information to create more personalized and effective marketing campaigns. 🎯👥
🧪👨‍🔬 Finally, David talks about A/B Testing - Fine Tune the Content. He shows you how to use A/B testing to experiment with different content, messaging, and designs, and find the best-performing variations that will help you generate more leads and sales. 🧪👨‍🔬
So if you want to maximize your LeadDec CRM and generate more leads for your business, this video is a must-watch! 📹🔥👀

If you'd prefer to read than watch, check out the transcription below...

Hey, guys, David here and welcome to a brand new training. In today's video, I want to look at four different ways that you can use LeadDec to help you manage and nurture the leads coming into your fitness business. After all, there's no point running paid advertising, posting on social media, running email and text campaigns if the leads that are coming in aren't able to be tracked. You don't know how many times you contacted them, if you've even contacted them, or there's not even a proper way to be able to contact or generate or capture these leads. 

So in today's video, I want to show four ways that you can do that in LeadDec to really make your life much easier, almost make it all automated, and also make it very specific and personalised to the leads coming into your fitness business.

Lead Capture

So the first one, the first one is obviously going to be the lead capture. And what we've put here is the landing page conversions, because there's no point running leads to a landing page, whether that be social media, paid ad in your emails, wherever it is, you're sending people to a page and the page conversion rate is shocking. If it's coming in at like 1%, then 100 people visiting that page, you're going to get one lead, which is going to be a real waste and a real shame, because that could have been a 20%, even a 5% is a good start. 

So we need to see what we can do to keep increasing that conversion rate to get more people to submit their details. So, real simple, what you would do is make sure the landing page matches the audience and their goals.

That's going to be the first one straight away. So if you're running adverts to an over 30s lady, make sure the landing page also states that. So the landing page could have a nice headline. Six week transformation for busy over 30s in Cardiff and then a sub headline "without having to go to the gym doing boring cardio or eating a broccoli and veg salad." Something real simple that they understand, like, wow, you know what? This programme actually sounds like it's perfect for me. And it's not too complicated, it's not too daunting, it's not too crazy. If this sounds like you click the link, they click the link, load up the form, they submit their deals and they become a lead, that would be super basic. And then you can add more to it so you could talk a little bit about the story, about how you help your prospects get the results. 

Maybe it could be a few success stories, maybe it could be a few bullet points on the type of stuff you do on their programme all the time. Talking about the wants, the needs and desires that you're going to help them achieve by coming onto your programme, again, making sure there's plenty of opportunities for them to submit their details with nice big bright orange, red, green buttons that really stand out for them to click to submit their details.

 So making sure we've got a good landing page is definitely the first step. We'll move forward from there then and we'll look at the lead management. 

Lead Management

Now, the lead management is like the second most important one. That's why we've got it in this order.

So they generate, they become a lead from the landing page. They then go into your lead management software. So for this example, it will be LeadDec. So as somebody submits their landing page, somebody submits their form, they want to then go on the pipeline, where the first section is going to be new lead. So when you or one of the team jumps into your lead management pipeline, they can see straight away we've got all these new leads sitting in the new lead column.

You then want to have a number of columns then telling you exactly what you've done to these leads. So maybe you're going to move from a new lead to contact one to contact two to contact three. So after the first attempt, you move them to contact one, from the second attempt, you move them to contact two and from the third attempt you move them to contact three. That way, no matter who jumps into your pipeline at what day or what time, they can see instantly where people are in the pipeline stage so they know exactly what to say, what's been said previously, how close they are to signing up, if they've already been spoken to and maybe they didn't sign up, and other different stages. So the more we're in control of the pipelines, the more we're in control of where these leads are at the right stages, the better chance you have at converting them.

We've also, as you can see, got down here are the automations. Now, the reason we've got automations here is maybe when you do a phone call, you move them into one of the stages. It then automatically fires a text and email for you automatically. This could save you, I don't know, 30 seconds to a minute per lead. But if you're chasing 20-30 leads a day, that's going to save you a load of time by having this simple automated step in place.

Segmentation

Let's look at the third one here. The third one is all about segmentation. So this is the separation or separating for personalisation. And what we mean by that is making sure that the content that you're sending out to these leads is specific to them. So if you run, let's say, a gender specific programme, you run a ladies programme and you run a men's programme, you don't want them to go to a mixed landing page if the programmes are for male and female only.

Same for the automations. You don't want to have ladies getting men automations or men getting ladies automations. If they're only programmes. The same goes if you run a one to one and you do large group classes or an outdoor boot camp and you've got a one to one in your studio, you don't want to confuse your audience from seeing their landing page, it's all about one to one, but now they're getting boot camp or additional stuff that doesn't match the stuff that they initially came from. 

That's why personalisation or separating for personalisation is key. So when a lead comes in at a certain page or a certain pipeline or a certain sequence, they then follow in with the correct sequence that matches their goals, their desires, their needs on the form of the landing page, too. You might ask them a couple of questions like, what do you need the help with the most? And it could be to eat better, to train, be more, held more accountable. You could have different things. And then when they get an email or text message, that answer could be placed into that text or email using what we were doing in LeadDec, using custom values. So they then feel like this text or email has been created specifically for them. 

A/B Testing

So the fourth and final one is what we call A/B testing. And this is fine tuning the content that you're posting out to the people or to your leads coming into your fitness business.

Now, the reason we want to do this is because we want you to see that what you're posting is actually working. Now, we said at the start with a landing page. If we've got a landing page that's only converted at 1% and we've got nothing else to compare it to, then we just think that might be doing okay. If you've got two different landing pages, one is converting at 1%, one is converting at 10%, then you know you need to put all your effort into that 10% one. 

Same goes for the emails. You might send out a big email broadcast once a week, but you might have it in two different layouts. One completely plain, no pictures, just white and text. And the second one loads of pictures, loads of different colours. And you can see which one gets the most open rates, which one gets the most clicks, and which one generates you the most leads. This goes for your personalization emails and everything along the way.

We need to be testing everything so we can get the optimal results from each one. Now, if I can give you one example before we finish, that would be the initial text message that you send out to the lead once they submit their details. Now, we noticed when we were sending out a real generic one, it'd be like, “Hey, Jess, David here from FitHub30. Thanks for requesting more information. Please, can you tell me a little bit more about your goals?”

We noticed we maybe got like, I don't know, 5 to 10% of the people replying to that text message and we were like, you know what, we need to work on that. And this is where A/B testing came into it because what we did at this stage then is we sent that text message out and then we sent another text message out and we noticed instantly from the second text message that it shot up to 80, almost, sometimes 90% of the people that were replying. Now what that text message was, it was, "Hey Jess, David here from FitHub30, please can you confirm you're over 30? As we only work with people over thirty" real simple change, okay? Instead of asking what you're looking for, can you confirm you're over 30? Almost 89% of people were applying to that second text message, which means it was easy for us to then follow up and get them booked in because a conversation had already started. 

So hopefully this has given you an insight into four different ways that you can help maximise and nurture the leads coming into your fitness business to get them booked and obviously to get them sold, and exactly how we would do it in the LeadDec. If you'd love to know more about LeadDec, then simply head over to leaddec.com. If you've got any video requests or any type of automations systems or any sort of training that you'd like us to cover, then do let us know in the comments below and I'll speak to all next week. Cheers.

Try Us For Free Or Book Your LeadDec Demo Call!